Homecoming Dress Prices Skyrocket

Each year, high school girls spend more and more on gowns for homecoming. This year especially, prices are rising exponentially. The increase can be seen across the board, not only with designer and name brand . Finding high-quality dresses for less than a few hundred dollars has become virtually impossible. Prom and homecoming consultant Ashley Baldauf explained several reasons for the upped prices, saying, n the current economy, many dress designers have closed down some of their factories in China. As a result, there are less workers trying to produce the same amount of dresses, so it takes longer to make each dress. Each one takes hours to make.? here more beading on the dresses, as well as feathers, both of which have to be sewn on individually by hand,?added Nicole Jelinek, a sales representative for popular local homecoming and prom store One Enchanted Evening. he beads themselves are also getting more and more expensive. The heavier the beads, the more they cost,?Baldauf stated. Last year, One Enchanted Evening most expensive gown was a Jovani design for $750. The rest of the dresses ranged from $200 and up. This year, the store carries several dresses for $850, and many more in the $600 and $700 range than the previous year. The dresses come from designers like Jovani, Sherri Hill, black tea length dress and La Femme who focus specifically on prom and homecoming gowns. Another contributing factor is the ever-increasing price of gas. The shipping costs for dresses are growing more and more expensive, and as a result, stores have to charge more for them to make up the difference. And the big brand name dresses aren the only ones costing more each year. Nordstrom dresses are anywhere from $50 to $2,250, although the dresses at the highest prices are Herve Leger. For lesser known designers, Nordstrom dresses cap at about $800. BCBG, another common source for homecoming, sells dresses that can cost anywhere from $200 to $1000. Popular websites like ModCloth sell cocktail dresses toward the lower end of the spectrum, from $60 to $200, but many are more casual and not necessarily intended for homecoming. Cache dresses fall between $60 and $200. Comparatively, dresses from department stores like Macy and JCPenny are much more affordable, falling between $50 - $160 and $30 to $60 respectively. Department store dresses, however, are widely recognized as lower quality and often include no beading, feathers, or any special detailing that would cause the price to go up. Prices show no sign of coming down anytime soon, and prom prices are likely to be even higher. If youe planning on buying a prom dress this year, or if you haven bought your homecoming dress yet, make sure you save up.

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